OKIRO: Brand and Package Descriptions

OKIRO is a coffee startup out of Los Angeles, California. I worked on the brand description of OKIRO as well as the package labeling for its first product: the OKIRO Moka Pot, which is set to hit the market in August 2020.

Brand Description

Okiro means “to awake” in Japanese. In creating OKIRO, we were inspired by the minimalist yet meticulous aspects of Japanese design and wanted to bring refined, high-quality coffee products to the discerning consumer at an affordable price point. You do not have to spend thousands of dollars on a complicated espresso machine to upgrade your brew method. OKIRO delivers thoughtfully developed products to ensure excellence in every pour. Awake with OKIRO and elevate your morning routine.

Package Description

A modern take on an Italian classic, the OKIRO Moka pot combines the convenience of the traditional Italian stovetop brew method with high-quality stainless steel and an upgraded, sleek design. The OKIRO Moka pot delivers the complex flavor palate of espresso in a lighter, more drinkable cup of coffee. Enjoy smooth and consistent results in minutes

and drink black or with your favorite milk.  

• Made from an entirely stainless steel body and a beach wood handle

• Reusable, zero-waste filter

• Makes 8 ounces of coffee for 1 strong pour or 2-3 pours diluted with milk or water

• Suitable for use on vitro, gas, electric and induction stovetops